Tutorials

In this section, we've provided step-by-step tutorials demonstrating how to use the AA Product String Builder to produce robust Adobe Analytics tagging. Here you will find examples the most common e-commerce events where a product string is required for Adobe Analytics tracking.

Most examples will use the Data Layer Manager and an event-driven data layer. We feel that this is an absolute best practice. For the examples in this section we will be working from a reference implementation and a Launch property configured with the following extensions.